Avoid making a mistake or not geting live streaming right. Knowing what live streaming is and how it works will help you remain eye-to-eye in business conversations.
webcastingandvirtualevents.com gathered the following information on live streaming, its applications, and its benefits.
What is Live Streaming and How Does it Work?
Live streaming is when a streamed video is broadcast live over the internet (without previously being recorded and archived). Currently, tutorials, workouts, and social media videos can all be live-streamed.
What is an Example of Live Streaming?
Livestream services can cover a multitude of topics, from social media to video games to professional sports. Platforms such as Facebook Live, Periscope, Douyu, and 17 include the streaming of promotions, celebrity events, and streaming between users (videotelephony).
Is Live Streaming Free?
There are free social media platforms, like YouTube Live and Facebook Live, among others, that allow you to live stream an event free of charge (your costs are the production equipment and hired talent).
What’s the difference between streaming and live TV?
Live streaming is considered the same as streaming, except it permits content to be delivered over the internet as a real-time data stream. For example, encoded media files are broadcast for single-purpose transmission and real-time playback over the internet.
How do I watch live streaming?
To view a live stream, all you are required to have is an internet-enabled device, like a laptop, smart phone, or tablet, and access to the live stream’s platform. Current popular live-streaming apps include Facebook Live, Instagram Live stories, Twitch TV, and Tik Tok.
What are the benefits of live streaming?
Consider a few of the reasons why knowledgeable broadcasters use professional video services, and the valuable advantages live streaming has on hosting virtual live streaming events:
- Customer Support
- Mobile Streaming
- Superior Quality Streams
- Increased Audience Potential
- Unlimited Varieties of Content Use
- Analytics Tracking
What are the disadvantages of live streaming?
A potential drawback of live streaming events is the required increase in bandwidth. Live streaming demands substantial bandwidth, as synced audio and video data are transmitted in real-time over the internet.
Pros & Cons of Streaming Media on a Website
Media streaming has grown in popularity due to advancements in innovation and technology. Similar to other technology-inspired ventures, there are pros and cons associated with streaming media on a website:
Pros of Live Streaming
Instant Viewing – You get immediate access to the content, even when traveling. Various platforms will charge a flat monthly fee to receive full access to their programming.
No Download Time – Streaming platforms have made it easier for audiences to watch their content without stressing over download time or delays. Only a stable internet connection is required for you to watch or attend.
No Memory Space Requirements – There are no downloads involved, and you don’t have to stress over disk or memory space. Live streaming is becoming highly desired, as downloading content on your computer could take up immense amounts of memory, which can adversely affect the performance of your device.
Immediate Playback – In the earlier days of the internet, there was a need for users to include a link on their website if they wanted to share a video with their audience. The visitor had to download the content to watch it later. Now, with video streaming, you can get instant playback.
Multiple Streaming Options – Streaming websites offer you a vast list of options, and there are no limits on how many videos you can watch in a day, provided your subscription is up to date.
Cons of Streaming Media
Online Only – A downside to streaming media from a website is that the videos are only available online. This option severely limits content accessibility to those without internet access.
Internet Speed – Another disadvantage of streaming content is the requirement of a stable internet connection. For the best experience, you will need a minimum of 2MBPS of internet connection. Any less, and you will likely experience buffering and slow web pages.
Security – There is also a risk of exposing or losing financial and personal details when purchasing a subscription from an untrusted platform. However, reputable sites are adopting security measures to ensure your information security.
Live Streaming Technology
In this article, you discovered valuable information about live streaming, its multiple applications, advantages, and disadvantages.
Applying live streaming to your marketing strategy will help enhance the market performance of your products, increase your business’s visibility, and give your audience real-time information.
Ignoring this technology creates space and opportunity for your competitors to reach your audience and ultimately capture their business, decreasing your potential revenue.
Sources:
its.umich.edu/communication/television-video/live-event-streaming/basics
marketing-toolbox.davidson.edu/photography-video/live-streaming/
