Webcasting – Pros and Cons

Wondering if and how webcasts can benefit your company? Understanding webcasting and its benefits will help you determine how and when to use this technology.

Webcasting pros and cons include making a professional interview accessible to viewers

webcastingandvirtualevents.com gathered the following definition, information, pros, and cons about webcasting and how you can use it to give your company an extra edge with your audience.

What is Webcasting?

A webcast is defined as a media presentation distributed over the internet using streaming technology (a streaming media service). With a webcast software / platform, you can distribute content to multiple remote attendees and viewers simultaneously. Webcasts can be distributed live or on demand, and webcasting is simply “broadcasting” via the internet.

Webcasting Advantages

Webcasting pros and cons include the ability to view the webcast from anywhere

Webcasting is typically used by event organizers to broadcast live events. This allows them to reach multiple audiences (in person and remote) and spread their message significantly further. It is also used to communicate company, product, or service information with investors and clients and build healthy, well-informed relationships. Consider the following webcasting pros:

Audience – Webcasting is a solution that allows the presenter to reach a wide remote and worldwide audience. Then because the content is virtual in nature, you can promote to and leverage internet traffic to expand your audience, event viewership, and simultaneously grow your brand.

Cost – Webcasting is more cost-effective than traditional broadcasting. Traditional broadcasting requires satellite connections that are significantly more costly than internet streaming platforms. Several apps for smartphones and other devices allow users to stream content live on social media platforms at a fraction of the cost of an internet service subscription.

Mobile Devices – Modern tech makes webcasts widely available and accessible to anyone with a mobile device and internet connection. Also, you can save the webcast to a mobile device and watch it later. Additionally, most virtual event platforms archive and keep a list of the events that you can go back and access.

Target Audience – For advertising, webcasting is more impactful than print. The reason being, a magazine or catalog editor must keep its content broad and able to appeal to a wide audience. However, a webcast that is specific to a product or service can help viewers with specific use cases, information, and solve unique problems.

Webcasting Disadvantages

While this technology has many benefits, it certainly comes with its challenges. Before deciding if you want to use webcasting as a marketing tool, consider the following webcasting cons:

Professional Audio and Visual Services – Until you or your marketing department develop superior audio and visual skills, a professional communication specialist will be required to produce your high-quality content for distribution. These professionals should be familiar with the best media settings and bandwidth for a seamless broadcast. Special cameras, lighting, and audio devices will be needed for a top-quality production. Ultimately, this will increase your costs.

Webcasting pros and cons include needing an audio visual professional

Tip: You can control these costs by hiring a professional company (experienced in video conferencing) that can provide the required equipment.

Internet Disruptions – Your internet connection’s reliability and effectiveness are essential for successful webcasting. This mode of direct communication quickly fails if there are poor internet connections or interruptions to the network. Poor connectivity can cause audio and video distortion, transmission delays, and cause remote attendees to bounce in frustration.

Note: Webcasting has the disadvantage of being more susceptible to disruptions than satellite broadcasting.

Audience Engagement – Like traditional radio and television broadcasts, webcasts offer you and your advertisers opportunities to directly engage a targeted audience.

Non-Interactions – This type of broadcasting does not allow for two-way interaction or conversation. Webcasting does not allow for interactivity-oriented communication. As the viewer, you cannot ask questions or get specific clarifications in the same presentation.

Note: Webcasting is not the same as web conferencing. Webcasting has no possibility of interactions between the presenter and the target audience, while web conferencing is a fully interactive medium.

Are Webcasting and Live Streaming the Same?

Not exactly. Live streaming is the transmission of any audio and video live over the internet, and webcasting is the act of broadcasting an event over the web. Live streaming transmits any type of media, while webcasts are events and presentations.

However, by live streaming, you are in fact webcasting, and in principle they are often used interchangeably.

Webcasting Benefits

In this article, you discovered what webcasting is, and some of the benefits and cons you may be confronted with when using it to reach your audience.

Knowing how webcasts efficiently convey presentations, audio, and video to your online audience will help you successfully reach them with your message while potentially increasing your data collection and boosting your company’s revenue.

Ignoring the potential of using webcasts to reach your audience will leave you struggling to communicate with potential customers and failing to significantly increase revenue.

Sources:
iml.esm.rochester.edu/polyphonic-archive/article/webcasting-a-technology-that-can-reach-audiences-beyond-the-performance-hall/
ucumberlands.edu/blog/benefits-video-conferencing-and-virtual-meetings
en.wikibooks.org/wiki/The_Computer_Revolution/Internet/Communication/What_is_Webcasting
finalshop.org/advertising-differences-radio-vs-webcast-18859.html

Post-Event Survey Questions

Don’t know the best suited questions, but need to collect feedback and suggestions from your event’s attendees? Knowing which post-event questions to ask your audience will help fine-tune your feedback process in time for your next event.

Post event surveys collect crucial data from attendees

webcastingandvirtualevents.com gathered the following ideas, tips, and precise questions to help you formulate a post-event survey.

Survey Questions

Formulate questions that ask for attendee feedback immediately after the event concludes while their experiences are fresh in their minds. You can send your post-event survey by email, load it on iPad kiosks at the venue, or share a survey link manually. Select a survey distribution method that makes sense for your company and event. Some relevant questions include:

  1. What part of the webinar appealed to you the most?
  2. How did you learn about this event?
  3. What topics should I discuss at future webinars?
  4. How do you rate the performance of the speaker?

Use Likert Scale Questions

Likert scale questions are closed-ended questions with predetermined answers, ranking attendee satisfaction from one extreme to another.

Such a rating scale focuses on an odd number of equally distributed answers with a neutral selection in the middle. Likert scale questions exclusively focus on answers on a predetermined spectrum. This type of survey is common and widely used to rate one’s satisfaction with a service or experience. Consider the following format:

1. How satisfied are you with the content presented at the event?

  • Very satisfied
  • Somewhat satisfied
  • Neither satisfied nor dissatisfied
  • Somewhat dissatisfied
  • Very dissatisfied

2. I like the amount of information presented in today’s sessions.

  • Strongly agree
  • Agree
  • Neither agree nor disagree
  • Disagree
  • Strongly disagree

Open-ended questions – These questions explore an attendee’s insights and opinions by providing individual answers in short-answer form. The answers won’t provide any statistical measurements, but the data is invaluable. Some open-ended questions include:

3. What was your favorite conference segment?

4. Tells us your least favorite part of the event experience?

5. Do you have any suggestions to better our next event?

Closed-ended questions – These questions include multiple-choice, drop-down selections, checkboxes, and ranking questions (personalized answers aren’t accepted). The respondent chooses from a predetermined answer list. Some closed-ended questions include:

6. Will you attend our next event?

  • Yes 
  • No 
  • I don’t know

7. The event gave me valuable insight, True or False?

Surveys that yield useful information contain a mix of direct closed, and open-ended questions. Closed-ended questions collect quantitative data, while open-ended questions offer opinions and comments in the audience’s words. 

Tip: Include questions tailored to help improve future actions, event formulation, and product presentation. Alternate question types to keep your respondents engaged and interested in fully completing the survey.

Post event online surveys conveniently collect crucial marketing and strategy data

Survey Length

Keep surveys short and to the point. The longer a survey is, the less likely a respondent will take the time to complete it. Present quality questions that answer genuine questions rather than inflating the number of questions on the survey. 
 
Administer your survey to a small test group to collect their feedback. Ask participants to think out loud after reading your survey questions and ask:

  • What does that question mean to you?
  • Are the questions in a logical order?
  • Will the survey collect relevant data?
  • How do you feel about the length?

Tip: Compare your survey questions and format to successful ones that have already been written and administered by a reputable partner or competitive organization.

Why Use Surveys

Surveys help gauge the impact and effect on an audience member’s personal views and experiences. When well constructed, surveys provide accurate numbers on people’s general opinions and behaviors (this information can then be used to make critical business or event decisions). Some of the advantages of surveys include the following:

  • A survey can be quickly developed.
  • Surveys are relatively easy to administer.
  • Digital surveys are highly cost-effective.
  • Surveys can be administered online, on mobile devices, by mail, email, event kiosk, or by telephone.

Tip: When surveys are conducted remotely (online), it can reduce or eliminate any geographical dependencies.

Post-Event Surveys

In this article, you discovered essential information, ideas, and tips on formulating concise questions for your post-event survey.

Understanding how post-event surveys should be put together will help you collect valuable data about your event’s strengths and weaknesses and what adjustments should be made for your next event.

Ignoring the need to run a post-event survey can leave you missing out on prized feedback that leads to a reduction in future event attendance and conversions.

Sources:
uww.edu/documents/ir/Survey%20Research/Best%20Practices%20in%20Survey%20Design.pdf
media.wcwpds.wisc.edu/PDSA%20Online%20Toolkit/Plan_Measuring%20Change/Design_Survey_Questions.pdf

7 Ideas for Powerful Webcasts and Virtual Events

Avoid broadcasting boring or underwhelming content in your webcast and virtual event. Knowing what you can do to make your webcasts and virtual events more impactful and interactive will help increase your event’s attendance and message delivery.

Ways to make your virtual events exciting include establishing goals and offering incentives

webcastingandvirtualevents.com gathered the following ideas, information, and tips to help you arrange and produce interactive and insightful virtual events and webcasts with more impactful messaging.

Webcasts and Virtual Events

Virtual events and webcasts are here to stay. Even in a post-COVID-19 environment, virtual events still provide opportunities and significant benefits that will continue to improve and transform how we conduct business.

So, if you are going to spend your time and resources on a webcast or virtual event, you want it to fully engage the largest possible audience and result in increased and repeated conversions. To achieve this, you must ensure that your content, branding, and messaging are powerful, interactive, and insightful. Consider the following:

1. Establish Clear Goals

Before planning the event schedule or assigning tasks for your virtual event, make sure you have fully defined why you want to hold an event. Establish specific milestones, and make sure your entire team in charge of the project understands what you want to achieve.

2. Display Your Product

Telling your audience about your product is essential. However, showing them its capabilities and results is significantly more impactful. If you are introducing a new product line or service, you should find a way to demonstrate it during your live presentation. If your team has developed a revolutionary touchscreen system, demonstrating its capabilities and ease of use will likely be more beneficial than a simple description.

Tip: Practice any live demonstration(s) beforehand to avoid any glitches or confusion during the product’s presentation.

3. Broadcast with a Live Audience

A live audience at your webcast is optional but highly recommended. The ultimate goal of a webcast or virtual event is to reach your audience at their homes, offices, and on the go; a live audience adds a different engagement level to the production. Invite your clients to attend your event in person. Make sure that those you invite actively participate in the product presentation. Those viewing on their devices will enjoy the added interactive level that can only come from live audience engagement.

4. Offer Incentives

Getting your audience to interact with you can often be challenging, especially those shy individuals hiding behind their computers. Offer some sort of incentive that you can offer to your online audience asking questions in the chat room.

Tip: Incentives could include coffee gift cards awarded for each great question or getting your name entered in a post-presentation raffle. Whatever prizes you select, announce the incentive at the beginning and in intervals throughout the event for those joining late.

5. Engage the Audience and Mix it Up

Ways to make your virtual events exciting include adding engaging activities

Your audience won’t sit through an hour-long lecture or slow-moving presentation. Instead, plan activities that require active audience participation. Encourage your event participants to have conversations with one another and ask the hosts questions.

Keeping your viewers engaged requires a well-thought-out plan, especially since their dropping off is as easy as a click. Having multiple people involved in the presentation is an excellent start to an exciting webcast. You can also mix in PowerPoint slides, images, and videos that support your product and demonstrate why your audience needs it.

Tip: Presenting different multimedia throughout your event will help keep things fresh and engaging while appealing to a larger portion of your audience.

6. Make Event Content Available Afterwards

All your event content has value (to your organization, attendees, and people who couldn’t attend the event), and your virtual conference content can serve as lessons/instruction for years to come. This footage can be a significant selling point for your event. After all, with a virtual conference, your audience isn’t paying for a one-time event; they’re signing up for lifetime access to informative, entertaining, or educational content and its incredible resources.

Tip: Your institutional knowledge can be further monetized by selling access to virtual event recordings, lectures, and panel discussions.

7. Follow Up

Keep attendance records and communicate with your audience, after the event, about how they can gain access to recordings and support material. This also encourages your audience to join again at the next event.

Powerful Webcasts and Virtual Events

In this article, you discovered valuable information, ideas, and tips that can elevate the quality and effectiveness of your webcast or virtual event.

Knowing how to elevate content quality and keep your audience engaged with your virtual event will leave you with a better conversion percentage and significantly increase future event participation.

Not knowing how to create engaging quality virtual content will cause your audience to prematurely leave your event, resulting in lower attendance, conversions, and event success.

Sources:
vtechworks.lib.vt.edu/bitstream/handle/10919/100697/10%20Standout%20Virtual%20Event%20Ideas%20From%20Around%20the%20Industry.pdf?sequence=1&isAllowed=y
marketing.alliant.edu/helpdesk/KB/View/32805245-5-creative-ideas-to-propel-your-webinars
career.uoregon.edu/blog/five-tips-making-meaningful-connections-virtual-networking-events

What is Push Technology?

Don’t miss out on a low-cost and highly effective way to initiate, communicate, and instantaneously engage the users of your product. Knowing what push technology is and how to use it will help you reach more users effectively and provide value by solving their problems.

Push technology or webcasting delivers information to an individual or group of users

webcastingandvirtualevents.com gathered the following information, definition, use, and comparison of push technology.

What is The Definition of Push Technology?

Push technology is a form of communication taking place over the internet when data is pushed from a server to a user without the user requesting it. Most push technologies must have the user’s authorization or subscription for delivery. Once a user has subscribed, relevant content is delivered when available without waiting for a request from the user/consumer.

Push Technology is also known as “webcasting,” where a web server delivers information to an individual or group of users (who have signed up for the service) instead of waiting for the user(s) to request the information be sent to them.

What is Pull and Push Technology?

Push technology is differentiated from pull technology based on whether it is the receiver (user/consumer) or the sender (server) that initiates the transaction. If the server initiates the transfer and sends information to the user without receiving a request, the process is implementing push technology. If the client (browser, web application, or smartphone application) requests information from the server before the server sends it, the process is implementing pull technology.

Push technologies are widely-used to deliver relevant content to various types of applications, devices, and end users. Websites utilize push technology to continually update software programming and present content in real-time, like a news app or website’s breaking news or headline ticker, or scoreboard.

Web applications will often use push technology to notify users of new content, like a tab that appears on a social media site indicating that new posts or messages are available. Computer, tablet, IOS, and smartphone applications often use push technology to deliver notifications letting the user know as soon as upgrades or new content is available.

However, the most prevalent use of push technology today is for app notifications on smartphones. When you install a new app, like the Facebook or Instagram app, you can choose whether or not to receive “in-app” notifications. If you do opt to receive such notifications, you have subscribed to push technology.

Note: Not everything that initially resembles push technology actually is. For example, while some news and sports applications and sites use push technology, others may automatically refresh the page at regular intervals in order for readers to receive frequently updated headline or score information from the server. Also, RSS feeds are checked at regular intervals by RSS readers, which pull in new content and aren’t necessarily pushed from the feed to the reader.

Is Internet Push or Pull?

This is a common misunderstanding. The internet is not a “push” medium like television or radio. It is a “pull” medium. When a user wants to see, read, or watch something on the internet, they request that information from a server. The user then pulls the content to their browser, device, or app.

Why is Push Technology Important?

Push technology delivers notifications to an individual or group of users

Push technology provides brands the benefit of engaging directly with customers by delivering relevant information and content corresponding to their preferences, search history, and previous purchases. Such information might include headline news, sports scores (game results), special deals, announcing a new product launch, stock movements, coupons, incentives for specific retail purchases, special online or in-person events, and more.

When push technology is combined with data collection, it allows organizations to present the most relevant products, info, and sales funnels to a user or group of users that will be more likely to appeal and convert.

Note: With push technology, marketers can send messages directly to individuals who have installed their apps. Such messages can be sent when the app is open or closed. The notification will typically appear as a pop-up message, badge, or an alert informing end users they have a message.

Push Technology

In this article, you discovered essential information and definition of what push technology is and how keen marketers can utilize it to get relevant information, promotions, and product in front of their audience.

Using push technology to present concepts and products to an already primed audience can heighten user activity and significantly increase a company’s revenue.

Ignoring the benefits of employing push technology can limit your reach and ability to inform the users of your product in real-time.

Sources:
citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.68.6556&rep=rep1&type=pdf
cseweb.ucsd.edu/classes/sp97/cse190/push/introduction.html
web.mit.edu/ecom/www/Project98/G9/pushpull.htm
moglen.law.columbia.edu/CPC/archive/eyeball/19POIN.html

Virtual Fundraising Event Ideas

Prevent holding a boring and unprofitable virtual fundraising event. Knowing what ideas to use during your virtual fundraising event will help you reach your financial goals much easier and faster.

Virtual fundraising can include many interactive virtual activities

webcastingandvirtualevents.com gathered the following information, ideas, and tips about holding a successful virtual fundraising event.

What Is a Virtual Fundraising Event?

Virtual fundraising includes any type of nonprofit campaign or event taking place partially or entirely online, allowing followers, members, contributors, and supporters to engage with your event from anywhere.

Throughout the COVID-19 pandemic, virtual engagements became the new normal and now, as the world returns to a new sense of “normal,” many supporters and potential donors are still uncomfortable gathering for in-person events. Consider the following inclusive virtual fundraising event ideas for your cause:

1 – Virtual Behind-The-Scenes Tour

A virtual behind-the-scenes tour allows your supporters the opportunity to gain valuable insight into the operations of your organization. Let your supporters into the break room, conference room, office, or allow them to see your people in action in the field. That way, donors can put faces on your organization.

The tour can be conducted using a live-streaming service or a pre-recorded video posted to your company’s webpage.

Tip: Platforms like Mobilize conveniently combine registration, zoom video conferencing, and communication reminders into one system, which drastically simplifies event management, facilitating your virtual event.

2 – Virtual Game Night

Virtual game nights can be a fun way to engage with others and raise money for your cause. Whether organizing one independently or consulting with a third party, online tools like Google Hangout and Zoom make it easy to host such an event.

Some popular games that can be played include:

  • Bingo
  • Trivia
  • UNO
  • Scrabble
  • Yahtzee
  • Scattegories

These and a variety of other card, dice, board, and trivia games that you can organize. With respect to raising funds, participants can be asked to pay an admission fee and earn all access to a night of fun with supporters from across the globe.

3 – Online Raffle Drawing

Hosting an online raffle is a splendid way to raise funds for your organization while giving your participants an opportunity to enter to win a variety of prizes. Platforms geared towards nonprofit organizations, like Eventgroove, Rallyup, and Chance2win offer free and paid online raffle services, allowing you to host an online raffle contest how you see fit.

4 – Online Charity Auction

Virtual fundraising can include online auctions

Charity auctions can be mutually beneficial for organizations and participants. Organizations receive donations for their mission, and bidding participants receive prizes or services for their winning contributions. The following are examples of items and services potentially offered by organizations;

  • Merchandise (swag) packages
  • Gift cards
  • Movie tickets
  • Vacation packages
  • Ballpark or stadium seats for the game
  • Spa treatment
  • Wine baskets
  • Free consultations


Online platforms like eBay or BiddingOwl can help you manage the planning and hosting of your next online charity auction.

Note: Depending on your donors and volume of bids, auction items can include higher-priced items like vehicles or even homes.

5 – Virtual Concert or Standup Show

Live music, comedy, and entertainment can still happen in a virtual setting. If your organization would typically have live entertainment, you can continue hosting such events at a similar caliber with the “magic” of live-streaming platforms on social media or video conferencing services.


Determine what kind of live entertainment you want to feature at your event, then hire the performers. Post your event on platforms like Twitter, Instagram, TikTok, FaceBook, and Mobilize for promotion and call-to-actions for registration and potential fundraising.

6 – Virtual Gala

A virtual gala or party is a fun way to engage and celebrate with associates, partners, supporters, volunteers, donors, and employees, all while raising funds. When hosting this type of event, it is crucial to create a clear and concise action plan that aligns with the event’s intent. This keeps participants fully aware and engaged throughout the event.


The event can include fundraising activities like raffles or auctions, where participants contribute funds for a chance to win. This can also be an opportunity to virtually celebrate a company milestone, employee achievements, a successful fiscal year, or any notable event worthy of being celebrated.

7 – Virtual Class

Find someone with the knowledge base or skill they could offer as a class. Or recruit an industry professional to host a virtual class. Set the class up as a private event and charge admission. With the right teacher leading the class, it can be very successful and engaging. Such classes have been a huge hit over the past couple of years (pre, during, and post-pandemic). Some virtual class ideas include:

  • Painting or drawing
  • Terrariums
  • Gardening
  • Cooking
  • English as a Second Language (ESL)
  • Finance
  • Investing
  • Retirement planning
  • Self-help
  • Fitness trainer

Such classes can be marketed as a series or ongoing experience, enticing attendees to return for more advanced information.

8 – Online Contests

Virtual fundraising can include online talent contests

Online contests are typically fun, easy, and highly interactive. Participants will make a donation to enter, and then people are invited or requested to make a donation when they vote. Consider the following ideas:

Talent Contest – Perfect for an arts or theater organization. You can have your organization’s own version of “The Voice” or “America’s Got Talent” and invite the audience to vote for the winner.
Photography Contest – Ask participants to share their most intriguing nature, pet, family, bird, flower, or food photo.
Costume Contest – Challenge supporters to dress up like their favorite literary hero, superhero, or character from their favorite movie or TV series.

Note: Such contests can include practically any measurable (votable) activity in which viewers determine the beauty, quality, or merit of what was presented or created.

Virtual Fundraising Events

In this article, you discovered ideas and tips on orchestrating a successful fundraising event and the variety of activities you can use to engage your audience.

Knowing how to include diverse, fun, and enticing aspects in your fundraising event will help you increase revenue and meet your fundraising objectives.

Allowing boring or slow-moving activities into your fundraising events can result in lower donations and be seen as a waste of time by attendees.

Sources:
online.jwu.edu/blog/8-fundraising-ideas-nonprofits-during-pandemic
vtechworks.lib.vt.edu/bitstream/handle/10919/100861/37%20Virtual%20Event%20Ideas%20for%20Your%20Next%20Online%20Event.pdf