Don’t know the best suited questions, but need to collect feedback and suggestions from your event’s attendees? Knowing which post-event questions to ask your audience will help fine-tune your feedback process in time for your next event.
webcastingandvirtualevents.com gathered the following ideas, tips, and precise questions to help you formulate a post-event survey.
Survey Questions
Formulate questions that ask for attendee feedback immediately after the event concludes while their experiences are fresh in their minds. You can send your post-event survey by email, load it on iPad kiosks at the venue, or share a survey link manually. Select a survey distribution method that makes sense for your company and event. Some relevant questions include:
- What part of the webinar appealed to you the most?
- How did you learn about this event?
- What topics should I discuss at future webinars?
- How do you rate the performance of the speaker?
Use Likert Scale Questions
Likert scale questions are closed-ended questions with predetermined answers, ranking attendee satisfaction from one extreme to another.
Such a rating scale focuses on an odd number of equally distributed answers with a neutral selection in the middle. Likert scale questions exclusively focus on answers on a predetermined spectrum. This type of survey is common and widely used to rate one’s satisfaction with a service or experience. Consider the following format:
1. How satisfied are you with the content presented at the event?
- Very satisfied
- Somewhat satisfied
- Neither satisfied nor dissatisfied
- Somewhat dissatisfied
- Very dissatisfied
2. I like the amount of information presented in today’s sessions.
- Strongly agree
- Agree
- Neither agree nor disagree
- Disagree
- Strongly disagree
Open-ended questions – These questions explore an attendee’s insights and opinions by providing individual answers in short-answer form. The answers won’t provide any statistical measurements, but the data is invaluable. Some open-ended questions include:
3. What was your favorite conference segment?
4. Tells us your least favorite part of the event experience?
5. Do you have any suggestions to better our next event?
Closed-ended questions – These questions include multiple-choice, drop-down selections, checkboxes, and ranking questions (personalized answers aren’t accepted). The respondent chooses from a predetermined answer list. Some closed-ended questions include:
6. Will you attend our next event?
7. The event gave me valuable insight, True or False?
Surveys that yield useful information contain a mix of direct closed, and open-ended questions. Closed-ended questions collect quantitative data, while open-ended questions offer opinions and comments in the audience’s words.
Tip: Include questions tailored to help improve future actions, event formulation, and product presentation. Alternate question types to keep your respondents engaged and interested in fully completing the survey.
Survey Length
Keep surveys short and to the point. The longer a survey is, the less likely a respondent will take the time to complete it. Present quality questions that answer genuine questions rather than inflating the number of questions on the survey.
Administer your survey to a small test group to collect their feedback. Ask participants to think out loud after reading your survey questions and ask:
- What does that question mean to you?
- Are the questions in a logical order?
- Will the survey collect relevant data?
- How do you feel about the length?
Tip: Compare your survey questions and format to successful ones that have already been written and administered by a reputable partner or competitive organization.
Why Use Surveys
Surveys help gauge the impact and effect on an audience member’s personal views and experiences. When well constructed, surveys provide accurate numbers on people’s general opinions and behaviors (this information can then be used to make critical business or event decisions). Some of the advantages of surveys include the following:
- A survey can be quickly developed.
- Surveys are relatively easy to administer.
- Digital surveys are highly cost-effective.
- Surveys can be administered online, on mobile devices, by mail, email, event kiosk, or by telephone.
Tip: When surveys are conducted remotely (online), it can reduce or eliminate any geographical dependencies.
Post-Event Surveys
In this article, you discovered essential information, ideas, and tips on formulating concise questions for your post-event survey.
Understanding how post-event surveys should be put together will help you collect valuable data about your event’s strengths and weaknesses and what adjustments should be made for your next event.
Ignoring the need to run a post-event survey can leave you missing out on prized feedback that leads to a reduction in future event attendance and conversions.
Sources:
uww.edu/documents/ir/Survey%20Research/Best%20Practices%20in%20Survey%20Design.pdf
media.wcwpds.wisc.edu/PDSA%20Online%20Toolkit/Plan_Measuring%20Change/Design_Survey_Questions.pdf
Avoid broadcasting boring or underwhelming content in your webcast and virtual event. Knowing what you can do to make your webcasts and virtual events more impactful and interactive will help increase your event’s attendance and message delivery.
webcastingandvirtualevents.com gathered the following ideas, information, and tips to help you arrange and produce interactive and insightful virtual events and webcasts with more impactful messaging.
Webcasts and Virtual Events
Virtual events and webcasts are here to stay. Even in a post-COVID-19 environment, virtual events still provide opportunities and significant benefits that will continue to improve and transform how we conduct business.
So, if you are going to spend your time and resources on a webcast or virtual event, you want it to fully engage the largest possible audience and result in increased and repeated conversions. To achieve this, you must ensure that your content, branding, and messaging are powerful, interactive, and insightful. Consider the following:
1. Establish Clear Goals
Before planning the event schedule or assigning tasks for your virtual event, make sure you have fully defined why you want to hold an event. Establish specific milestones, and make sure your entire team in charge of the project understands what you want to achieve.
2. Display Your Product
Telling your audience about your product is essential. However, showing them its capabilities and results is significantly more impactful. If you are introducing a new product line or service, you should find a way to demonstrate it during your live presentation. If your team has developed a revolutionary touchscreen system, demonstrating its capabilities and ease of use will likely be more beneficial than a simple description.
Tip: Practice any live demonstration(s) beforehand to avoid any glitches or confusion during the product’s presentation.
3. Broadcast with a Live Audience
A live audience at your webcast is optional but highly recommended. The ultimate goal of a webcast or virtual event is to reach your audience at their homes, offices, and on the go; a live audience adds a different engagement level to the production. Invite your clients to attend your event in person. Make sure that those you invite actively participate in the product presentation. Those viewing on their devices will enjoy the added interactive level that can only come from live audience engagement.
4. Offer Incentives
Getting your audience to interact with you can often be challenging, especially those shy individuals hiding behind their computers. Offer some sort of incentive that you can offer to your online audience asking questions in the chat room.
Tip: Incentives could include coffee gift cards awarded for each great question or getting your name entered in a post-presentation raffle. Whatever prizes you select, announce the incentive at the beginning and in intervals throughout the event for those joining late.
5. Engage the Audience and Mix it Up
Your audience won’t sit through an hour-long lecture or slow-moving presentation. Instead, plan activities that require active audience participation. Encourage your event participants to have conversations with one another and ask the hosts questions.
Keeping your viewers engaged requires a well-thought-out plan, especially since their dropping off is as easy as a click. Having multiple people involved in the presentation is an excellent start to an exciting webcast. You can also mix in PowerPoint slides, images, and videos that support your product and demonstrate why your audience needs it.
Tip: Presenting different multimedia throughout your event will help keep things fresh and engaging while appealing to a larger portion of your audience.
6. Make Event Content Available Afterwards
All your event content has value (to your organization, attendees, and people who couldn’t attend the event), and your virtual conference content can serve as lessons/instruction for years to come. This footage can be a significant selling point for your event. After all, with a virtual conference, your audience isn’t paying for a one-time event; they’re signing up for lifetime access to informative, entertaining, or educational content and its incredible resources.
Tip: Your institutional knowledge can be further monetized by selling access to virtual event recordings, lectures, and panel discussions.
7. Follow Up
Keep attendance records and communicate with your audience, after the event, about how they can gain access to recordings and support material. This also encourages your audience to join again at the next event.
Powerful Webcasts and Virtual Events
In this article, you discovered valuable information, ideas, and tips that can elevate the quality and effectiveness of your webcast or virtual event.
Knowing how to elevate content quality and keep your audience engaged with your virtual event will leave you with a better conversion percentage and significantly increase future event participation.
Not knowing how to create engaging quality virtual content will cause your audience to prematurely leave your event, resulting in lower attendance, conversions, and event success.
Sources:
vtechworks.lib.vt.edu/bitstream/handle/10919/100697/10%20Standout%20Virtual%20Event%20Ideas%20From%20Around%20the%20Industry.pdf?sequence=1&isAllowed=y
marketing.alliant.edu/helpdesk/KB/View/32805245-5-creative-ideas-to-propel-your-webinars
career.uoregon.edu/blog/five-tips-making-meaningful-connections-virtual-networking-events
Don’t miss out on a low-cost and highly effective way to initiate, communicate, and instantaneously engage the users of your product. Knowing what push technology is and how to use it will help you reach more users effectively and provide value by solving their problems.
webcastingandvirtualevents.com gathered the following information, definition, use, and comparison of push technology.
What is The Definition of Push Technology?
Push technology is a form of communication taking place over the internet when data is pushed from a server to a user without the user requesting it. Most push technologies must have the user’s authorization or subscription for delivery. Once a user has subscribed, relevant content is delivered when available without waiting for a request from the user/consumer.
Push Technology is also known as “webcasting,” where a web server delivers information to an individual or group of users (who have signed up for the service) instead of waiting for the user(s) to request the information be sent to them.
What is Pull and Push Technology?
Push technology is differentiated from pull technology based on whether it is the receiver (user/consumer) or the sender (server) that initiates the transaction. If the server initiates the transfer and sends information to the user without receiving a request, the process is implementing push technology. If the client (browser, web application, or smartphone application) requests information from the server before the server sends it, the process is implementing pull technology.
Push technologies are widely-used to deliver relevant content to various types of applications, devices, and end users. Websites utilize push technology to continually update software programming and present content in real-time, like a news app or website’s breaking news or headline ticker, or scoreboard.
Web applications will often use push technology to notify users of new content, like a tab that appears on a social media site indicating that new posts or messages are available. Computer, tablet, IOS, and smartphone applications often use push technology to deliver notifications letting the user know as soon as upgrades or new content is available.
However, the most prevalent use of push technology today is for app notifications on smartphones. When you install a new app, like the Facebook or Instagram app, you can choose whether or not to receive “in-app” notifications. If you do opt to receive such notifications, you have subscribed to push technology.
Note: Not everything that initially resembles push technology actually is. For example, while some news and sports applications and sites use push technology, others may automatically refresh the page at regular intervals in order for readers to receive frequently updated headline or score information from the server. Also, RSS feeds are checked at regular intervals by RSS readers, which pull in new content and aren’t necessarily pushed from the feed to the reader.
Is Internet Push or Pull?
This is a common misunderstanding. The internet is not a “push” medium like television or radio. It is a “pull” medium. When a user wants to see, read, or watch something on the internet, they request that information from a server. The user then pulls the content to their browser, device, or app.
Why is Push Technology Important?
Push technology provides brands the benefit of engaging directly with customers by delivering relevant information and content corresponding to their preferences, search history, and previous purchases. Such information might include headline news, sports scores (game results), special deals, announcing a new product launch, stock movements, coupons, incentives for specific retail purchases, special online or in-person events, and more.
When push technology is combined with data collection, it allows organizations to present the most relevant products, info, and sales funnels to a user or group of users that will be more likely to appeal and convert.
Note: With push technology, marketers can send messages directly to individuals who have installed their apps. Such messages can be sent when the app is open or closed. The notification will typically appear as a pop-up message, badge, or an alert informing end users they have a message.
Push Technology
In this article, you discovered essential information and definition of what push technology is and how keen marketers can utilize it to get relevant information, promotions, and product in front of their audience.
Using push technology to present concepts and products to an already primed audience can heighten user activity and significantly increase a company’s revenue.
Ignoring the benefits of employing push technology can limit your reach and ability to inform the users of your product in real-time.
Sources:
citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.68.6556&rep=rep1&type=pdf
cseweb.ucsd.edu/classes/sp97/cse190/push/introduction.html
web.mit.edu/ecom/www/Project98/G9/pushpull.htm
moglen.law.columbia.edu/CPC/archive/eyeball/19POIN.html
Prevent holding a boring and unprofitable virtual fundraising event. Knowing what ideas to use during your virtual fundraising event will help you reach your financial goals much easier and faster.
webcastingandvirtualevents.com gathered the following information, ideas, and tips about holding a successful virtual fundraising event.
What Is a Virtual Fundraising Event?
Virtual fundraising includes any type of nonprofit campaign or event taking place partially or entirely online, allowing followers, members, contributors, and supporters to engage with your event from anywhere.
Throughout the COVID-19 pandemic, virtual engagements became the new normal and now, as the world returns to a new sense of “normal,” many supporters and potential donors are still uncomfortable gathering for in-person events. Consider the following inclusive virtual fundraising event ideas for your cause:
1 – Virtual Behind-The-Scenes Tour
A virtual behind-the-scenes tour allows your supporters the opportunity to gain valuable insight into the operations of your organization. Let your supporters into the break room, conference room, office, or allow them to see your people in action in the field. That way, donors can put faces on your organization.
The tour can be conducted using a live-streaming service or a pre-recorded video posted to your company’s webpage.
Tip: Platforms like Mobilize conveniently combine registration, zoom video conferencing, and communication reminders into one system, which drastically simplifies event management, facilitating your virtual event.
2 – Virtual Game Night
Virtual game nights can be a fun way to engage with others and raise money for your cause. Whether organizing one independently or consulting with a third party, online tools like Google Hangout and Zoom make it easy to host such an event.
Some popular games that can be played include:
- Bingo
- Trivia
- UNO
- Scrabble
- Yahtzee
- Scattegories
These and a variety of other card, dice, board, and trivia games that you can organize. With respect to raising funds, participants can be asked to pay an admission fee and earn all access to a night of fun with supporters from across the globe.
3 – Online Raffle Drawing
Hosting an online raffle is a splendid way to raise funds for your organization while giving your participants an opportunity to enter to win a variety of prizes. Platforms geared towards nonprofit organizations, like Eventgroove, Rallyup, and Chance2win offer free and paid online raffle services, allowing you to host an online raffle contest how you see fit.
4 – Online Charity Auction
Charity auctions can be mutually beneficial for organizations and participants. Organizations receive donations for their mission, and bidding participants receive prizes or services for their winning contributions. The following are examples of items and services potentially offered by organizations;
- Merchandise (swag) packages
- Gift cards
- Movie tickets
- Vacation packages
- Ballpark or stadium seats for the game
- Spa treatment
- Wine baskets
- Free consultations
Online platforms like eBay or BiddingOwl can help you manage the planning and hosting of your next online charity auction.
Note: Depending on your donors and volume of bids, auction items can include higher-priced items like vehicles or even homes.
5 – Virtual Concert or Standup Show
Live music, comedy, and entertainment can still happen in a virtual setting. If your organization would typically have live entertainment, you can continue hosting such events at a similar caliber with the “magic” of live-streaming platforms on social media or video conferencing services.
Determine what kind of live entertainment you want to feature at your event, then hire the performers. Post your event on platforms like Twitter, Instagram, TikTok, FaceBook, and Mobilize for promotion and call-to-actions for registration and potential fundraising.
6 – Virtual Gala
A virtual gala or party is a fun way to engage and celebrate with associates, partners, supporters, volunteers, donors, and employees, all while raising funds. When hosting this type of event, it is crucial to create a clear and concise action plan that aligns with the event’s intent. This keeps participants fully aware and engaged throughout the event.
The event can include fundraising activities like raffles or auctions, where participants contribute funds for a chance to win. This can also be an opportunity to virtually celebrate a company milestone, employee achievements, a successful fiscal year, or any notable event worthy of being celebrated.
7 – Virtual Class
Find someone with the knowledge base or skill they could offer as a class. Or recruit an industry professional to host a virtual class. Set the class up as a private event and charge admission. With the right teacher leading the class, it can be very successful and engaging. Such classes have been a huge hit over the past couple of years (pre, during, and post-pandemic). Some virtual class ideas include:
- Painting or drawing
- Terrariums
- Gardening
- Cooking
- English as a Second Language (ESL)
- Finance
- Investing
- Retirement planning
- Self-help
- Fitness trainer
Such classes can be marketed as a series or ongoing experience, enticing attendees to return for more advanced information.
8 – Online Contests
Online contests are typically fun, easy, and highly interactive. Participants will make a donation to enter, and then people are invited or requested to make a donation when they vote. Consider the following ideas:
Talent Contest – Perfect for an arts or theater organization. You can have your organization’s own version of “The Voice” or “America’s Got Talent” and invite the audience to vote for the winner.
Photography Contest – Ask participants to share their most intriguing nature, pet, family, bird, flower, or food photo.
Costume Contest – Challenge supporters to dress up like their favorite literary hero, superhero, or character from their favorite movie or TV series.
Note: Such contests can include practically any measurable (votable) activity in which viewers determine the beauty, quality, or merit of what was presented or created.
Virtual Fundraising Events
In this article, you discovered ideas and tips on orchestrating a successful fundraising event and the variety of activities you can use to engage your audience.
Knowing how to include diverse, fun, and enticing aspects in your fundraising event will help you increase revenue and meet your fundraising objectives.
Allowing boring or slow-moving activities into your fundraising events can result in lower donations and be seen as a waste of time by attendees.
Sources:
online.jwu.edu/blog/8-fundraising-ideas-nonprofits-during-pandemic
vtechworks.lib.vt.edu/bitstream/handle/10919/100861/37%20Virtual%20Event%20Ideas%20for%20Your%20Next%20Online%20Event.pdf
Don’t let your culture suffer or be the leader that doesn’t know team-building activities to keep your virtual team working well together. Knowing how virtual activities can build your team’s relationships and strengthen their performance will help your department stay on task at peak performance.
webcastingandvirtualevents.com gathered the following information and tips on virtual team-building activities intended to strengthen your team’s sense of camaraderie.
What are Virtual Team-Building Activities?
Virtual team-building activities are interactive games, challenges, and exercises you can do with remote employees to help build stronger bonds and greater trust among team members. Consider the following icebreakers, activities, and games:
1. Snapshot Virtual Icebreaker
Time – 5 to 10 minutes
How-to – Ask everyone to use their cell phone cameras to take a picture of “something.” The something may include any of the following:
- Children
- Desk space
- Refrigerator
- Favorite plant
- Pets
- Outfit
Activity – Have everyone upload their pictures to a shared online whiteboard or doc to create a digital collage of everyone’s snapshot. Spend time (1 minute each) complimenting the images or asking questions about them.
2. Open Mic Virtual Icebreaker
Time – 5 to 10 minutes
How-to – Give everyone a heads up that they will have one minute at the beginning of the meeting to perform.
Activity – Ask team members to find or write an icebreaker joke, read a poem, sing a song, play the guitar, or do anything they want. Start your meeting with these glorious performances, and then allow 5 to 10 seconds between each for applause.
3. How Well Do You Know Your Teammates?
Time – 10 minutes
How-to – 24 to 48 hours before your next virtual meeting, ask your teammates to answer any three of the following questions:
- If you were an animal, which one would you be?
- What would it be if you could eat only one food for the rest of your life?
- What’s your favorite (or dream) vacation spot?
- What’s your favorite song?
- Who is your favorite celebrity couple?
- Who is your favorite actor?
Activity – At the meeting, share only the answers and see if your teammates can pair the answers with the right person. Once everyone has guessed, reveal who gave what answer.
Have your teammates explain if the answers are interesting, surprising, or curious. This activity has the potential to get everyone laughing and learning a bit more about each other.
4. Roses and Thorns
Time – 1 minute per person
How-to – Start your virtual meeting by having everyone share a rose (any positive that makes them feel grateful, happy, etc.) and also one thorn (a challenge or an obstacle). A rose and thorn can be work or non-work related. Consider the following:
Work Related
Rose – I optimized an event procedure, saving time!
Thorn – A different procedure keeps delaying my completion times.
Non-Work Related
Rose – I made time to work out today.
Thorn – There was no time to work out today.
Activity – Have your team brainstorm solutions for the “thorns,” turning them into roses when possible.
5. Virtual Scavenger Hunt
Time – 5 to 10 minutes (This is a really fun activity that you can organize fairly quickly)
How-to – When everyone logs on to your virtual meeting, issue the challenge of collecting a list of different (totally randomized) items from around each participant’s house.
Activity – The first teammate back to the webcam proving that they’ve collected all the items wins!
Tip: Make progressively more difficult lists for your challenges and offer rewards (gift cards, cash prizes, or time off) for the winners.
6. Who’s Desk is This?
Time – 5 to 10 minutes
How-to – This game’s objective is to get everyone to know each other better and should include all of your team members. Ask each team member to take a picture of their office or desk and have them upload it to a shareable file (it will help the mystery and challenge if they first remove any identifiable pictures or objects). Other than that, encourage participants to leave their desks and working space as it is. This gives an accurate representation of them.
Activity – Get everyone to try and guess who’s desk is who’s. Whoever gets the most correct guesses wins the game.
Remote Team-Building
Virtual team-building can significantly reduce feelings of isolation and loneliness, commonplace in remote teams. While some may question the value of team-building exercises, these activities have shown that they improve teams’ effectiveness while helping build trust.
Fun Activities for Your Remote Team
In this article, you discovered information and tips on some fun and hilarious virtual team-building exercises that break the ice and foster their teamwork.
Knowing how to present and run team-building activities will significantly increase your team’s productivity while aiding in keeping everyone on the same page.
Ignoring the need for engaging virtual team-building activities can lead to a disconnected team and less than desirable employee relationships.
Sources:
onlinemba.wsu.edu/blog/team-building-activities-for-remote-teams/
degree.pittstate.edu/online-programs/mba/general/team-building-tips-remote-managers/
utrgv.edu/hr/_files/documents/forms/team-building-activities.pdf
