Prevent a dull and uneventful virtual event experience from driving attendance down. Knowing how to engage your audience and make them feel like an active participant will contribute to a significantly more successful virtual event.
webcastingandvirtualevents.com gathered the following 13 ways to energize your online audience and keep their attention focused on your event content.
How To Make Virtual Events More Engaging
With virtual meetings or events like webinars and conferences, operating outside the box is truly the only solution for keeping your participants tuned in from the beginning till the end. The following are 13 ingenious ways to keep your audience’s interest focused and avoid their premature leaving:
1. Present Compelling Content
When you go virtual, there is increased pressure on your content to attract and keep attention. Convincing attendees to show up for your event requires offering compelling content that captures their interest more than the movie that was just released on Netflix. Read more on leveraging content at webcastingandvirtualevents.com/content-marketing-guide-with-examples/
2. Shout Out Attendees by Name
While no one particularly likes to be called out in the middle of a meeting, it will certainly keep you alert. The same way some influencers single out members of their audience, have experienced speakers mention attendee names in the session.
3. Be Observant of Meeting Length
You might have the impression that because attendees are sitting at in-person events and virtual events, that their session durations shouldn’t change. But, there’s a striking difference between sitting in a two-hour in-person presentation with other engaged attendees, watching a presentation filled with music, performance, and inspiring speeches, and sitting alone in a chair at home.
Virtual sessions can feel longer, and attendees are more likely to click away during the event. Keep your meetings and sessions shorter than normal to keep your attendees focused on the content.
4. Collaborate With Other Creators
If you’re putting on a multiple-day virtual event, collaborate with other creators. This will help diversify the format and better appeal to your audience, keeping them engaged throughout the whole event.
You can do this by having:
- Interactive topic panels
- Case studies from past participants
- Panel-style presentations and interactions
5. Production/Product Quality
The final production and product quality of your virtual event and its content is your opportunity to make a profound impact. Look to video best practices to truly make your mark. Acquire the highest quality cameras, branded props, crisp mics, and quality of your presentations. Stunning graphics and excellent video quality will keep your event attendees mesmerized with the screen. Read more on video content creation at webcastingandvirtualevents.com/video-content-creation-tips-and-tools/
6. Live Q&A
Let attendees pose questions and provide answers during Q&A sessions. By offering exceptional content, your attendees will have questions and want answers from the expert(s). Include Q&A time in the same way you would at an in-person event.
7. FAQs and Tips and Tricks for Virtual Events
Build an easily accessible page on your event website specifically for FAQs. Create a guide for your attendees with information about how to get the most out of a virtual event. Think beyond the typically written guide and make a series of video tutorials instead.
8. Surveys and Knowledge Tests
Hold your attendees intellectually accountable. Give surveys after each information block, whether it’s live or an on-demand event, or give a simple knowledge test to see if they were tuned in or not. This is an exceptional tool for educational content.
9. Live Keynotes
Your keynotes need to be engaging, inspirational, and educational. And, in a virtual setting, it’s best for them to be live. If your virtual event comprises many blocks or sessions, try to place a live keynote speaker to build a sense of excitement and online community. Encourage attendees to post their favorite quotes and thoughts to social media and message streams.
10. Networking
In-person events focus heavily on networking. Virtual meetings can make the most of networking, too. Using your mobile event app’s attendee list and connect your attendees based on common interests or shared event goals. Promote virtual happy hours or gatherings for attendees to make valuable connections.
11. On-Demand, Diverse, and Flexible Content
Sitting in a chair all day and watching videos can get very old and tedious quickly. On-demand sessions permit attendees to see content and watch sessions at their own speed. Offer sessions that can be watched at any time. If you want attendees to stick to a fixed schedule, give them space and add time in for breaks.
12. Messaging in the Event App
Maximize the use of your virtual event technology. Mobile event apps usually have built-in messaging capabilities. Encourage your attendees to talk to one another and interact. Keep them talking throughout the event in the easiest way possible – with a tool built into the event app. or software.
13. Swag
If you have collected your event attendee’s street addresses, you should send them swag. If you only have their email addresses, you can still send them swag. Virtual event attendees (like most people) love free things. Consider gifting them with an e-gift card for coffee or mail out t-shirts, pens, hats, or other branded material before the event for attendees to wear throughout the virtual event.
Think Outside the Box with Your Virtual Event
A virtual event isn’t required to be a stripped-down version of an in-person event. While it can’t match the experience of an in-person event, engagement should still be one of the top priorities. Going virtual only means that you will have to amp up your creativity about keeping attendees focused and inspired.
Create an Engaging Virtual Event
In this article, you discovered 13 ways to increase a virtual audience’s interest in exploring your content and promotional activities.
When you offer your virtual audience activities and purpose, you transform them from spectators into active participants.
Leaving your virtual audience not engaged will result in low interest and even lower virtual event attendance.
Sources:
socialmediatoday.com/news/how-to-shift-from-physical-to-virtual-events-and-maximize-event-outcomes/574048/
stonybrook.edu/commcms/studentaffairs/sac/Club_Org_Resources/managing_clubs_and_orgs_virtually/Planning_Virtual_Events.php
Stop allowing your company to fall behind because you don’t understand how to use content to spread your message and grow. Knowing how to use content marketing in your favor will help you generate more significant, more consistent readership and audience interaction.
webcastingandvirtualevents.com gathered the following information about content marketing, what it is, and some examples you can model your own content creation after.
What is Content Marketing
Content marketing is a marketing approach highly focused on the creation and distribution of valuable, relevant, and consistent content. The content is created with the intent to attract and retain a defined audience, with the ultimate goal of driving customer action and results.
Spam vs. Content Marketing
In today’s market, the average person receives multiple emails, texts, and calls from companies trying to sell them their stuff. Companies bombard people with multiple, often random ads like this all the time, almost always lacking value and relevance.
Content marketing differentiates itself from spam in that most “spam” campaigns have no specificity or individual value to present to its intended target. Content marketing, on the other hand, is specific to the subject it addresses while answering reader questions/problems.
Content Marketing Examples
Let’s say you are a cook, an easy content marketing example would be to start a cooking show on YouTube. The channel would be dedicated to all things food related, and provide compelling content for anyone that would benefit from your expertise.
In this example, a blog with videos like ‘5 Quick Meals Perfect for a Friday After Work’, or ‘Foods to Avoid If You Are On a Low-Carb Diet’ would be perfect.
Essentially, using the channel to entertain, educate, and create value for people that have a need or appreciation for your content. Not only does this lead to attracting new potential customers, but it also serves to help you gain publicity and exposure for your brand.
Nearly anything you can use to educate or inform your audience can be applied to or used in content marketing. Take the following into consideration:
Educational Articles – Such articles take specific elements of larger subjects and answer questions or doubts about them. Oftentimes, the answers these articles provide cannot be found elsewhere easily.
Videos – Like articles, videos can be highly effective at answering specific audience questions that may be difficult to answer otherwise.
Webinars – Live or recorded tutorial material can be laser-focused to reach a specific audience, addressing basic structure while effectively answering niche questions.
E-books – E-books offer the opportunity to fully educate a reader on specific subjects and still (like articles) address specific elements of much larger subjects.
Note: The difference between simple, posted content and content marketing is the destination your audience can reach through the resources found in your content and resource-rich material.
Here are a few examples of companies that give you content marketing at its best:
- Johnson & Johnson’s home page. It reads more like a digital magazine with exceptional health and wellness content.
- Four Seasons Magazine helps connect the brand to more affluent travelers.
- Cheerios Recipes comes with a wide range of recipes (many kid-friendly) made from cereal.
- American Express Business Trends and Insights – one of the greatest examples of well-structured content marketing!
- Lowe’s Creative Ideas, inspiring for homeowners while providing tutorials and answers to how projects or upgrades can be easily accomplished.
SEO and Social Media for Content Marketing
Even the most well-written content will fall stale if it cannot be found. One way to get your content in front of those it matters most to is using search engine optimization (SEO).
There’s information for days on SEO. However, focus on the following to get you started.
Identify Keywords – These words and phrases are the terms your audience types into a search engine when they look for a specific company, product, or service. The best keywords are those that use plain language, that are relevant to your product or service, and that are specific to your expertise.
Deliver the Promise – Search success depends heavily on how well your content does what it says it will do. Search engines review content, assess its relevance, and will determine whether that content delivers on what the headline promises.
Once you have your content, here’s another way to get the word out about it. Social media platforms like Facebook, LinkedIn, Twitter, YouTube, Medium, Instagram, GetPocket, and others are proven and easy when wanting to promote your content. You write a post, then link to your content or syndicate your post to that platform, engaging its followers.
Content Marketing
In this article, you discovered what content marketing is, how it is different, successful examples of content marketing, and how to make your content attractive to search engines.
Using content marketing to give your audience clear and precise answers to their questions will help your content gain favor with search engines, keeping it at the forefront of search results.
Avoid making hollow promises to your audience. Knowing how to use content marketing in your favor will help you generate greater, more consistent readership and audience interaction.
Sources:
gcu.edu/blog/business-management/5-tips-successful-content-marketing
sbdc.uh.edu/sbdc/How_Content_Marketing_Can_Help_Your_Small_Business.asp
Avoid getting lost in dozens of irrelevant reports and losing focus on your marketing project’s key factors. Knowing how to identify key performance indicators (KPI’s) will help you extract the data you require to properly frame your project’s performance.
webcastingandvirtualevents.com gathered the following information about key performance indicators, determining which metrics are your KPI’s providing the highest and most appropriate value to your marketing strategy or event.
What Are KPI’s
Key performance indicators are a set of metrics that reflect the most relevant outcomes of an event, marketing strategy, or running comparison (A/B test). Any metric may be designated a KPI, so how do you determine which metrics will be used as key performance indicators?
Consider this; During a follow-up exam (after being diagnosed with high blood pressure), which metrics are more valuable to your doctor? Measuring your height or taking your current blood pressure reading?
Your height may be used in conjunction with your weight to determine an eventual plan or diet (this is a metric), but your blood pressure reading will offer immediate, essential treatment information (this is the KPI).
In the beginning phases of your marketing strategy or event planning, you should determine which metrics you intend to gather. These metrics may include:
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Cost Per Lead
- Referral Traffic
- Organic Traffic
- Customer Transaction Value
- Lifetime Value of a Customer (LTV)
- Customer Acquisition Cost (CAC)
- Customer Engagement
- Customer Retention
- Conversion Rates
- Return on Investment (ROI)
- Return on Ad Spend (ROAS)
- Sales Revenue
- Brand Awareness
- Event Enrollment
- Event Attendance
- How Long Event Attendees Stayed
- Repeat/Return Attendance
Once you determine which metrics to collect, you can designate a set of these metrics as your KPI’s. If you are planning a virtual event, you may find “event enrollment,” “event attendance,” and “conversion rates” carry more immediate value than the “lifetime value of a customer.”
The bottom line of any marketing strategy should be to increase your ROI. KPI’s are used for problem-solving, decision making, and project/program optimization to do just that.
Data Analytics Tools
Data collection is vital to understanding and growing a business. There is no shortage of software that collects, organizes, and presents this information for you. When determining the metrics and KPI’s you wish to track, consider the following software options:
Google Analytics – This service allows you to analyze in-depth detail about visitors to your website. This software offers valuable insights that can help you shape the strategy of your business.
Statcounter – This web analytics tool is a simple but powerful real-time service that helps track, analyze, and understand your website’s visitor actions.
RapidMiner – This software allows data mining, text mining, and predictive analytics. RapidMiner also allows raw data entry, including databases and text, which is then automatically analyzed on a large scale.
Microsoft Power BI – This software is an interactive data visualization and analytics tool for business intelligence (BI). It can pull data from a range of systems in the cloud or on-premises to create dashboards that track metrics or allows you to ask questions about your data.
Tip: Most data analytics software offers a free version or trial period, allowing you to test the software and find one that best collects the data your marketing team needs.
KPI Examples
Key performance indicators are everywhere. The type of event or marketing strategy you are promoting will generally determine the metrics used as your KPI’s. Consider the following:
Direct Mail Campaign – When conducting a direct mail campaign, conversion rates will ultimately influence the campaign’s success or failure. However, your KPI’s may be the number of calls or unique (new) website visits resulting from the mailer.
Grocery Store Samples – When introducing a new product or attempting to increase sales of an existing product, grocery stores may offer that product prepared and portioned into samples. Two potential KPI’s for this strategy include:
- Number of product used vs. number of sales
- Product sales (quantity or percentage increase)
Restaurant Promotions – In times of social distancing and a dramatic reduction in in-person dining, determining KPI’s for a restaurant’s marketing campaign is more important than ever. Some of those KPI’s may include:
- In which timeframes people are ordering
- Which dining apps are customers using
- Which meals, sides, and drinks are the most popular
These metrics help restaurants determine staffing levels, menu content, and even hours of operation.
Email Marketing Campaign – These campaigns offer multiple measurable metrics. KPI’s may include:
- Conversion Rate
- Clickthrough Rate
- Bounce Rate
- Open Rate
- Unsubscribe Rate
These metrics provide valuable insight into the reach and effectiveness of your campaign, and the engagement of your subscribers.
Key Performance Indicators
In this article, you discovered valuable insight and information about key performance indicators, how to identify them amongst other metrics, and what value they represent.
Knowing how to determine your project’s KPI’s allows you to collect valuable data that helps solve problems, make informed decisions, and optimize your marketing event or project.
By not defining your project’s KPI’s, you may be giving undue attention to metrics that won’t provide data necessary for improvements and modifications.
Sources:
ie.edu/insights/articles/measure-before-deciding-the-essence-of-data-in-marketing/
sloanreview.mit.edu/article/five-categories-to-focus-your-kpis/
crm.org/news/best-data-analytics-tools
knowledge.wharton.upenn.edu/article/marketing-metrics-and-financial-performance/
marshall.edu/2020/files/KPI-MUBOG-Retreat-2014_10_31.pdf
Stop losing viewers and customers because you are not creating video content, or worse, your content is low-quality, boring, or embarassing. When you know how to produce high-quality concise videos, you can effortlessly grow your audience and business.
webcastingandvirtualevents.com gathered the following information about video content creation tools and 5 tips to help you create more engaging and effective video content.
5 Content Creation Tips
Content drives your audience’s actions or inaction. Where written content leaves off with deliverable information, video content combines motion, sound, and visuals that deliver a more impactful message, captivating your audience’s attention. Use the following five tips to create high-quality video content:
1. Define Your Video Strategy
Use video content’s versatility to your advantage by defining:
- Video length (short bite-size snippets or long documentary-style formats)
- Standalone message or unfolding, serialized conversations
- Which content delivery platform(s) (blog, website, email, youtube, etc.)
- Combined with other relevant/support content
Keep in mind that some of your content may be initially delivered as a brief article or blog post, then if well-received, you can repurpose and further develop that content as a video.
Note: Producing video content can be likened to storytelling and can take many forms – such as corporate films, brand films, animation, social media videos, etc. – to provide answers and solutions your audience requires. The best storytellers get paid with eyeballs and attention.
2. Convey Tone and Values
Video can deliver emotion, sincerity, and thoughtfulness in ways text cannot. Consider the following delivery methods and which serves your goal and would be of interest to your audience:
- Host an interview with an expert in your field.
- Host a group or roundtable discussion on relevant topics from multiple perspectives.
- Create video content demonstrating your brand’s expertise, or the impactful role your product plays in areas of your audience’s interest.
- Respond to or discuss controversial or sensitive current events to display your brand or company’s values.
3. Answer Your Audience’s Questions
When searching for DIY projects, tutorials, product demos, guides, etc., most audiences gravitate toward video content (as evidenced by top google results for such searches). Reading material provides a mechanical understanding of the topic. Still, video can convey that same understanding while demonstrating the subtleties needed to finish a task or fully address the viewer’s intent. Consider these ideas:
- Create How-To video content that demonstrates shortcuts or hacks for typically complicated actions and processes.
- Thoroughly review or compare products or solutions using their key features to display any advantages they may possess or lack.
- Walk your viewers through a complex process, showing them step-by-step (in a simplified manner) how to reach their objective.
Determine which “problems” your audience is having and give them the most precise and uncomplicated “answers.”
Note: Write scripts that your audience will want to follow. Filter out complex ideas and focus on the simple delivery of the answers and solutions.
4. Produce Quality Video Content
The availability of low-cost editing tools and smartphone cameras has made the production of video content more accessible than ever. However, for your videos to be best received, a quality standard must be maintained. Start with the following:
- Invest in quality camera equipment – ensure your video is HD resolution at a minimum
- Invest in lighting (your lighting can make or break your videos) – keep the light source facing and not behind or directy overhead
- Use editing software that can grow and diversify with your needs – one that doesn’t overly downgrade your video quality
- Use quality sound equipment (internal on the camera or external) – use a good microphone and eliminate background noise
Note: If not you, invest in someone or a team with the expertise to carry your video content production process from concept to completion. The combination of lighting, sound, and video resolution all contribute to your video being its best.
5. Develop a Video SEO Strategy
You read that correctly. SEO strategies are no longer reserved for websites and blog posts. Search engine optimization is highly relevant for video content, as evidenced by YouTube (owned by Google) becoming the second largest online search engine. Consider the following:
Use Relevant and Attractive Titles – In much the same way blog post titles are developed, your video title should be short and informative with keywords included.
Keyword placement – Like your title, video descriptions should be concise, using keywords, and offering a link to your website. Relevancy and simplicity go a long way for search engine optimization.
Use Tags with Purpose – While your keywords should dominate your tags, take into consideration what keyword variations and phrases your audience may be searching for and include them.
Video Thumbnails – Thumbnails are the first thing to lure an audience to your video content. Produce eye-catching thumbnails by using colorful, engaging, high-quality, and branded imagery.
Include a Video Sitemap – Communicate video content details to search engines by using a video sitemap in its code.
Using Links – Links that lead to your video are crucial for driving keyword search rankings.
Video Format Compatibility – As videos are viewed on multiple types and sized devices, they should be optimized for such viewing.
Note: Using irrelevant titles, tags, or poorly searched keywords and tags for your video content will only drive your audience and search engines to give preference to others who gave their attention to such details.
Video Content Creation Tools
Considering HD has become the standard and the video consumption explosion, consumers and viewers naturally gravitate to better quality material that concisely answers their questions and satisfies their interests. The following video creation and editing tools will help improve your video content quality:
ClipChamp – This software makes it easy for website and social media users to upload, record, and share high-quality video content using their free video editor, compressor, converter, and webcam recorder via practically any web browser. Website: clipchamp.com/en/ (offers free version)
Wipster – This is a cloud-based platform perfect for reviewing, approving, and collaborating on video production projects. Wipster brings distributed/remote teams together to seamlessly collaborate on digital media projects effectively and straightforwardly. Website: wipster.io (offers free trial)
Animaker – This online video content creation platform can be easily used by beginners, non-designers, and professionals and has a DIY interface with multiple templates and royalty-free video, images, titles, and music. Website: animaker.com (offers a free version + multiple paid packages)
Creating Quality Video Content
In this article, you discovered essential information about video content creation tools and five tips to empower you In making more engaging and effective video content.
Using excellent video editing software and knowing how to produce better-polished content will help you exceed quality standards and conversion expectations.
Haphazardly throwing videos together and neglecting basic video SEO strategies may leave your content seen as sloppy and irrelevant.
Sources:
ualr.edu/communications/video-standards/
bu.edu/prlab/2017/11/28/using-video-to-complement-our-digital-pr-tactics-three-top-tips/
tips.uark.edu/video-creation-tips-and-tricks/
Avoid lack of engagement and video viewership when recording yourself. Knowing some simple production tips and what to do when recording will help engage your audience and increase views.
webcastingandvirtualevents.com gathered the following 10 video recording tips to guide you to produce better videos of yourself.
Video Recording Tips
Your videos should be sharp, well-produced, and to the point, whether you are reporting on the quarterly state of your marketing department or producing an informational video as a component of a virtual seminar or convention. Consider the following tips:
1 – Video Location and Background
The location you choose to shoot a video can significantly influence the video’s lighting and sound quality. Use the following when selecting a location:
- Select a place where you won’t be interrupted by family, guests, or pets
- Choose a quiet location with little to no background noise (vehicles, music, people, animals)
- Turn off appliances like fans, air conditioners, and heaters to eliminate fan noise
- The location should be well-lit with sunlight or good indoor lighting
- If you are seated, your chair should be stationary and quiet (no swivels, wheels, or large cushions)
What’s in or missing from your background? Be as deliberate with your background as you are with your other video content:
- Consider using a solid colored background or backdrop
- Remove anything that distracts attention from you and your message
- Eliminate objects that cast shadows
- Avoid shooting your video in front of reflective material (windows, mirrors, etc.). You may end up with a reflection of the camera in your video
Note: A video can be shot anywhere, at any time, and under nearly any circumstances. Be selective and mindful of what makes it into your video.
2 – Video Lighting
Avoid having your video compared to a poor quality home video or cheesy, low-budget commercial by setting up your lighting as follows:
Key Light – Front right at a 45° angle to the camera (the brightest light)
Fill Light – Front left at a 45° angle to the camera (50-75% of the key light intensity)
Back Light – Back right in line with the fill light (low intensity, preferably diffused/soft)
Your video’s primary light is the ‘key light’. It acts like the sun radiating downward and casting shadows. Shadows from the key light are neutralized with the fill light. The back light prevents dark shadows from appearing on your shoulders while creating a natural lighting appearance overall.
Tip: When outside, position your camera so the sun is in position as your key light would be.
3 – Rule of Thirds
The rule of thirds is a principle using a camera’s gridlines (creating a 3-by-3 grid) to assist photographers and videographers frame well-balanced and captivating shots/scenes.
When looking at your camera’s preview window, use the grid’s four intersecting points in the center (where the gridlines intersect) to frame yourself or point of interest. The location of these points corresponds with a person’s line of sight when first looking at a video. Using these points in your video capture will help you captivate and keep the attention of your viewers.
Note: Some cameras offer two options; gridlines and a square overlay. Gridlines help you record videos aligned with horizontal or vertical lines. The square overlay works excellently to frame video footage meant for social media platforms like Instagram or Twitter.
4 – What Not to Wear in Videos
Unless promoting your clothing or jewelry line, avoid the following clothing and accessories:
- Colors that blend or disappear into your background
- Shiny or reflective fabrics and jewelry
- Patterns like plaids and stripes
- Wrinkled or unkempt clothes
- Hats or headwear that obstructs your line of sight with your audience
- Labels, logos, images, and text (unless it is what you are promoting)
- Noisy or clanky accessories that distract your viewers
Tip: Do not cut corners by only dressing yourself from the waist up. Dress as you would if you were presenting your information to a live audience.
5 – Your Camera Presence
How you present yourself on camera will significantly impact your ability to communicate with your audience. If you appear anxious or uncomfortable on camera, your audience will be distracted from your message.
Your camera presence is something you can improve with practice. Here are some ways to build on your camera presence:
- Pay attention to your overall posture. Stand/sit up straight, shoulders back, and muscles relaxed. Avoid crossing your arms or displaying a “closed-off” appearance.
- If you feel anxious or jittery, use props to occupy your hands and divert your focus from the camera.
- Smile. Don’t forget to smile in the beginning and throughout your video. Keep it real though, if you force your smile, you can give off a sense of deception.
- Speak clearly and slow down to avoid jumbling your words and getting lost in your script.
- Practice makes perfect. In fact, record and watch yourself over and over. This gives you the opportunity to fine-tune your delivery and make corrections and/or changes.
- Compare the first few seconds of your video to the last few seconds and see how you change. Sometimes, the difference in appearance is startling.
Tip: Invest the time to practice recording yourself extensively. Even if it takes hundreds of recordings, the more you practice, the better you will be (and the more ‘B’ footage you’ll have).
6 – Answering Questions
One of the secrets to success is how well you can answer your audience’s questions. Whether you are pre-recording a presentation or speaking live at a virtual event, the following will help you answer viewers questions clearly and concisely:
- Start your answer by rephrasing the question instead of jumping straight into your answer.
- Use definitive language to start and end your answers (avoid using “uh,” “um,” and “so.”
- Begin and end your answers with a one-second pause looking straight into the camera. This pause not only provides emphasis to your answer, it creates an editing opportunity.
Note: When you are interrupted by outside noise or objects, start your answer over again.
7 – Plan Your Video in Advance
Poor or a lack of planning can leave your audience underwhelmed, even disappointed with your finished product. The following will help you plan your videos and increase the quality of your content:
- Define the purpose of your video
- Clearly define what you want to achieve or communicate
- Define your target audience and how you can best reach them
- Write a script for your video
- Storyboard everything you want to include in the video
Note: You will benefit from rearranging, editing, and deleting parts of your script that don’t work. Long-winded videos will bore your audience, be concise.
8 – Rehearse Your Video Content
The same way actors rehearse for a part in a play or movie, you should rehearse for your video presentation. Here are a few ways you can polish your delivery before recording begins:
- Rehearse your content in front of a mirror. Pay attention to facial expressions and body language, asking yourself continuously if you’d buy what you are selling.
- Enlist a small group of friends to watch you deliver your presentation. Arm your live audience with notepads and pens to critique your delivery.
- Identify areas of your presentation that give you problems and record them. Rearrange and edit these parts as needed.
Note: When you have your material rehearsed from beginning to end, return to tip #5 and further develop your camera presence.
9 – Editing Your Video
Using the tips we’ve given you will get your video off to a great start. However, it is the editing process that can take your video to a far superior level by adding:
- Text
- Subtitles
- Music
- Transitions
- Images
- Testimonials
If you don’t have editing software, you can download the free version of one of the following:
- Beginner video makers may find Filmora9 easy to use. This editing program works best on Mac and is downloaded at filmora.wondershare.com/video-editor/
- For those using a Mac, iMovie is a free editing software you can use to perfect your videos.
- For those using a PC, OpenShot is a free and straightforward editing software found at openshot.org/
Regardless of the editing program you select, run multiple tests determining which features and tools work best for your needs.
10 – Promote Your Video
If your video is a department status report for stakeholders, promoting it is as simple as emailing a link to concerned parties. If it is part of a virtual event, the event organizers will take care of the promotion footwork. However, when promoting videos on your own platform, use these suggestions:
Social Media – Make sure your videos are or can be formatted and resized for most major social media platforms.
Know Your Audience – Upload your videos to channels and platforms your audience uses. Don’t invest your time and resources with platforms your audience doesn’t use.
Video SEO – By writing concise descriptions, using well-searched keywords, and properly tagging your videos, you can significantly increase your videos’ number of views.
Fresh Content – By regularly publishing new content, you are signaling that your channel is active and well-curated. Upload new content weekly, biweekly, even monthly, just make certain that the flow of fresh content is consistent.
Audience Interaction – Let your audience give you feedback. Respond to viewer comments, answer their questions, and thank them for taking the time to watch your videos.
Note: Increasing video viewership is a dynamic collection of strategies intended to reach and appeal to your audience and those who can relate to your purpose.
How to Make Better Quality Videos
In this article, you discovered video recording tips to help you organize, rehearse, produce, and promote better quality videos of yourself.
Increasing your videos’ content quality will lead to better presentations, more satisfied viewers, and significant increases in video views and / or follower engagement.
Producing low-quality videos can hurt your brand and cause you to lose credibility, followers, and opportunities.
Sources:
nyu.edu/employees/resources-and-services/media-and-communications/video-marketing-and-communications/tips-for-recording-yourself-on-video.html
communications.news.columbia.edu/content/tips-recording-video-home
niu.edu/keepteaching/guides/self-recorded-video-tips.shtml
answers.syr.edu/display/whit/Best+Practices+for+Recording+Yourself+on+Video
